Quality web content

Great web content has the power to make your business stand out, to strengthen your ties with existing customers and to draw in new ones. After all, your website is often the first thing customers see, so it’s vital to make a good first impression.

At Lily Pad, we produce professional, creative web content that really speaks to your customers. We also write SEO copy, so you can make the most of your website by helping it rise up the ranks of search engine results.

For web content that targets your market head on, call Lily Pad on 0208 123 3484 or email us at info@lilypadcopy.com. 

What is web content?

When we talk about web content, we’re referring to the writing that appears on your website, from the homepage through to the contact page and any articles or blogs you might want to add.

We can help you with every aspect of your written web content and liaise with your web agency. We’ll also deal with the “behind the scenes” writing such as your page titles and excerpts, which are important parts of your online presence.

Connecting with your audience

Effective web content really grabs the reader and engages them. So, one of the first questions to ask when writing web content is, who is your audience? Once you know who you’re writing for, you can adapt the tone and content to suit.

If you need help identifying the right tone for your web content, Lily Pad can help. We’ve written for everyone from the big guys at BBC Worldwide to local businesses, so we know how to tailor copy for different audiences. For examples of our work, see our creative copy page.

Web Content and SEO

Web content can go beyond communicating with your customers; it can also help to actually attract people to your website through search engines. This is done through search engine optimisation or ‘SEO’.

SEO is all about making search engines aware of your site and what it offers. It’s a partnership between the technical elements of your site and the written web content. At Lily Pad, we can write SEO friendly copy for your site, creating web content that targets the terms and phrases for which your customers are likely to search.

Getting Started

Before writing a single word of web content, you need to have a site plan and to know what you want to say on each page. That’s why, at the beginning of each project, we work with our clients to create a project brief setting out every element of their site. This makes process as seamless as possible, ensuring that everyone knows what to expect on each page.

When it comes to the producing the web content itself, we’re flexible as to how you provide us with the information. You can give us a list of bullet points of facts for each page, write rough copy for us to edit or ask us to research and write an article or web page, it’s up to you.

We’d be happy to help you produce the right web content for your site. For more information and to request a copy of our fee guidelines, please feel free to get in touch.

Other things we do:

Beyond web content we also offer:


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